 The DMA 2008
Statistical Fact Book in its 30th Edition is the one
authoritative source of direct marketing data. The book brings
together meaningful statistics in direct marketing techniques in order
to increase your effectiveness and efficiency for winning business
decisions. This up-to-the-minute report provides a concise overview
which is presented in over 200 pages and 500 tables of direct
marketing benchmarks, all in 17 chapters.
Essential direct marketing
information covers the following categories:
- Direct Mail Habits and Trends
- Catalog Buyer Habits and Trends
- Direct Marketing Advertising
- Interactive Media and Email
- Lists/ Databases
- Hispanic Market Figures
- B-to-B Sales Forecast
- Consumer Demographics
- Trends in Coupon Distribution
- Television and Home Shopping
- International Direct Marketing
- Customer Relationship Management
In-depth sections comprise
of tables, charts and survey results revealing details about:
Multichannel marketing in the catalog industry, trends in coupon
distribution, telephone sales operation costs, television and home
shopping, online marketing advertising strategies, Hispanic market
figures, list rental revenue and sources, U.S. population
demographics, B-to-B sales forecast, customer service and customer
relationship management, and much more!
With unique findings and
rich content, this 2008 enhanced Edition will help you support your
direct marketing efforts the right way!
WHAT'S NEW?
New and expanded coverage
includes:
- Brand new data on Interactive Media
revealing Web Analytics Trends, Online Shopping, Online Search,
Cross-channel Shopping and much more.
- Expanded coverage for the Hispanic
Market. Learn about the Hispanic buyers’ level of receptiveness
compared to other populations regarding receiving direct mail
communications.
The 30th Edition of the
DMA Statistical Fact Book also includes information from new sources
such as GFI Group, Sterling Commerce, ScanAlert, Yankelovich, and many
more.
Order online now!
We accept Visa, MasterCard, American
Express, and Discover credit cards as well as PayPal.
Ordering inside the USA
The cost is only $485.00 plus
$9.95 shipping within the continental United States.
Order The DMA
2008 Statistical Fact
Book!
Includes shipping within the USA.
Ordering outside the USA
The cost is only $485.00 plus
$24.95 shipping outside the continental United States.
Order The DMA
2008 Statistical Fact Book!
Includes shipping outside the USA.
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